Case Study: GE HealthCare

Helix Rapidly Delivers a Highly Specialised Hire for GE HealthCare

Executive Summary

GE HealthCare, a global leader in medical technology, needed to fill a challenging CT Sales Specialist position in the UK. While the internal Talent Acquisition team was working diligently on this search, Helix, leveraging its 20+ year partnership with GE HealthCare and deep understanding of the medical technology sector, was able to swiftly identify and deliver qualified candidates, minimising disruption to the team and ensuring accounts were protected.

Challenge

GE HealthCare has a highly skilled internal Talent Acquisition (TA) team that performs well at sourcing candidates directly. However, Helix provides additional support for highly specialised and hard-to-fill roles, accessing our expertise in identifying expertly qualified, motivated, and pre-screened candidates who align with GE HealthCare’s culture and values.

In this instance, a hiring manager sought a Sales Specialist for the CT medical imaging portfolio to cover a key region of the UK. Recruitment for such a niche role presented unique challenges due to the scarcity of qualified candidates – especially those with the clinical expertise, commercial experience, and soft skills necessary for success.

The TA team had been diligently managing the vacancy for 64 days and had identified credible profiles, but no interviews resulted in an offer. At a Senior Leadership Team meeting, it was suggested that Helix could assist with the search.

Solution

This hiring manager was relatively new to GE HealthCare and had not previously worked with Helix. To ensure a strong partnership from the outset, we showcased past successes, highlighting previous Helix hires within his and adjacent teams. Impressed with the caliber of these individuals, the manager was keen to explore how we could help.

Through an in-depth consultation, we gained a comprehensive understanding of the role, its potential, the challenges involved, team dynamics, and the hiring manager’s specific requirements. The ideal candidate profile included:

• A qualified radiographer with CT experience.
• Proven medical sales success.
• Excellent communication skills.
• A driven, confident, and professional demeanour.
• A stable career history.

Result

Helix executed a highly targeted search strategy, identifying, engaging, and assessing candidates who met the technical qualifications, cultural fit, and character traits required for long-term success. Key outcomes:

• Day 8: Helix presented six qualified, motivated, and pre-screened candidates.
• Day 12: The two-stage interview process commenced.
• Day 29: The role was offered and accepted.

By acting swiftly and strategically, Helix ensured minimal disruption to the team. The vacant position was filled quickly, protecting critical accounts, maintaining customer loyalty, and enabling the team to pursue new sales opportunities sooner.